2025

  Buying a home in San Francisco in 2025 comes with plenty of excitement—and more than a few curveballs. The City’s neighborhoods vary wildly in climate, elevation, vibe, and yes, even the ground they sit on. While it might be sunny and warm in Potrero Hill, it could be foggy and cool just a few miles away in the Richmond. Some areas are built on rock-solid bedrock, others on fill...

$25 Million Views: Inside San Francisco’s Elite Real Estate Market It was a Tuesday morning, which for me means broker’s tour—one of my favorite things about my profession. There’s nothing quite like exploring properties all over San Francisco and discovering the unique gems this city has to offer. I stepped into 2121 Webster, and from the moment I entered, I was captivated. Every detail was...

Selling a home in San Francisco is exciting, but it’s also a high-stakes endeavor. Mistakes can cost you time, money, or even the perfect buyer. Here’s what to avoid—and how to get it right. Spoiler: It all starts and ends with choosing the right agent. 1. Pick the Right Agent Let’s just say it: This is the most important decision you’ll make when selling your home. Sure,...